Welcome

Rivals for a Reason is a fan-led fundraising project inspired by the Heated Rivalry & Game Changers universe.
We turn fandom joy into real-world impact—creating bracelets, cuffs, and charms that celebrate the story we love while supporting causes that matter. Built by fans, powered by community, and driven by connection, we believe in showing up for each other—and for something bigger than ourselves.

We just concluded our Chapter 2 campaign benefitting the Michael J. Fox Foundation for Parkinson's Research to honor our Gamechangers 👑Rachel Reid! We will have our final numbers soon after we conclude all orders and shipping. Our Chapter 1 campaign benefitted The Trevor Project with a $10,002 donation.

If you have missed this chapter, you can join the waitlist below to ensure you are in the know for Chapter 3. We are so grateful for your generosity and support!

This all started as a crafter’s obsession when our founder, Katie, launched the first round of bracelet orders on December 24, 2025—before the finale even aired!—to raise money for The Trevor Project. She had already made heaps of bracelets for herself and friends and wanted to keep going. That first round raised an incredible $10,002. Chapter 2 blew that number out of the water! We are still totaling the orders and shipping costs along with company matches and corporate donations. But it is safe to say, we have more than tripled the Chapter 1 donation.

Below you’ll find the wonderful folks involved in this round (along with their Threads handles). If you’re not already our tHRiends, we’d love a follow on Threads & Instagram at @rivals4areason.