Welcome

Rivals for a Reason is a fan-led fundraising project inspired by the Heated Rivalry & Game Changers universe.
We turn fandom joy into real-world impact—creating bracelets, cuffs, and charms that celebrate the story we love while supporting causes that matter. Built by fans, powered by community, and driven by connection, we believe in showing up for each other—and for something bigger than ourselves.

We are currently in the middle of our Chapter 2 campaign benefitting the Michael J. Fox Foundation for Parkinson's Research to honor our Gamechangers 👑Rachel Reid! This Chapter is live from March 13 - April 13.

You can order one of our products by clicking "Start My Order". All proceeds outside of shipping go straight to the foundation!

This all started as a crafter’s obsession when our founder, Katie, launched the first round of bracelet orders on December 24, 2025—before the finale even aired!—to raise money for The Trevor Project. She had already made heaps of bracelets for herself and friends and wanted to keep going. That first round raised an incredible $10,002.

No matter how much we raise this time, we are deeply grateful for the wonderful community that makes this possible. For this round, I’m thrilled to have an amazing team helping in all kinds of ways—from making bracelets to handling the behind-the-scenes admin that keeps everything running smoothly. It truly takes a village, and I couldn’t be more grateful.

Below you’ll find the wonderful folks involved in this round (along with their Threads handles). If you’re not already our tHRiends, we’d love a follow! You can also follow the Rivals for a Reason project on Threads & Instagram at @rivals4areason.